Moroccan/Algerian catering service based in Melbourne requiring branding and vehicle signage. Classic symbolism of the red tagine dish was crafted for the Australian audience to identify a speciality in eastern cuisine.
Get the Met
Get the Met is a publication on the Melbourne Train System. It explores the visual design of the system including branding, train models, printed material and signage. Over 100 pages of content, this publication is unique in subject and presentation.
This project was created whilst undertaking a BA at Swinburne University in Communication Design.
Washinton is a linen cleaning service running across Melbourne CBD and surrounding suburbs. The company serves accomodation businesses including Airbnb listings. The branding required in-depth briefing with a resulting brand icon expressing timely delivery and cleanliness.
Sanad Foundation is an Australian established community organisation supporting traditional Islamic scholars. The branding project included detailed organisational meetings which resulted in the brandmark. The concept name is 'Mosaic Windmill' as the circular icon represents a windmill in a mosaic crafted design.
Company owner, Michael set the brief to create a consistent brand image across his Electrical business service, Aspire. This brief required a unique mark, taken from the large electrical frames running throughout Australia.
The branding covered a website, business card, quote books, van signage and window signage.
Honest Tea Co.
Honest Tea is a Sri Lankan based tea company boasting ethical trade and quality tea products. This project required market strategic thinking and processes. The branding is still in development.
Walker's Juice Co.
Walker's Juice Co. is a premium pressed juice company. It serves three highly nutritional flavours in classic glass bottles. The project involved research in Audience, Drink Types and Branding. The subsequent work involved the Walker's Juice Co. visual identity and packaging design.
This project was created whilst undertaking a BA at Curtin University in Creative Advertising and Graphic Design.
Infinitism was an arts and creative magazine produced to showcase local Australian and international work. My role in the magazine was extensive, beginning with planning and strategy, grant funding, branding, publication design, promotion and distribution.
Issue 1 contained 100 pages of beautiful curated content, selling across Australia in niche bookstores. The magazine included an Exhibition launch, Community Youth project and online presence. See the Infinitism website, here.
This project was funded by the Propel Youth Arts WA.
Signs of our Lives
Signs of our Lives is a documentation of classic signage in Perth, Western Australia. The photographs were taken around the city including industrial suburbs and Fremantle . The second edition of this book may be released in Melbourne.
Mudlark is a two piece experimental band from Perth, that little mining town out in Western Australia. Upcoming album, Lost Palace required a complimenting Band Sweater. In style of the band, experimental Arabic typography was crafted above a dotted city skyline landscape. Hand screen printed in White on Black and Burgundy.
The Big Issue
The Big Issue Classroom educates schools and groups about issues of homelessness in Australia, in most cases 'accommodation insecurity'.
The Classroom required multiple print publications to engage different tiers of their audience including Years 1 & 2, Upper Primary & Secondary School and General Resources. Find out more about The Big Issue, here.
ICV Baseline Mapping Report
This publication was designed to be a single page report which is now displayed in spread form. The report contains the study of Victorian Muslim Service Organisations including written content, tables, graphs and pie charts. The budget was minimal therefore the design was kept to a rigid template throughout the pages.