best&less: tug of war (2017)

experiential marketing idea for a clothing retailer

This game will engage attendees by getting them to test out the Best&Less clothing quality by playing Tug of War using garments tied together in a rope. Best&Less go to great lengths, taking time and care to ensure they provide great quality products. Therefore it is a ideal opportunity to demonstrate the quality of their clothing through
this Tug of War game. 

IDEATION - DEVELOPMENT - PITCH VIDEO - EXPERIENTIAL

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